Internationalization of consumer goods and cosmetics companies
Initial situation
Several medium-sized manufacturers from the consumer goods and, in particular, cosmetics sector were looking for new growth opportunities abroad. Although the companies had strong products and brands, they lacked direct access to international markets and reliable sales and cooperation partners.
Approach (Bjelić & Barth)
- 1. Market and competition analysis
- Evaluation of relevant consumer goods and cosmetics trends in Europe and Asia
- Prioritization of promising target markets based on demand potential and competitive environment
- 2. Identification and qualification of international partners
- Use of Bjelić & Barth's international network in Europe and Asia
- Screening of suitable distributors, retail partners and e-commerce platforms
- Structured matching process with candidates who fit the companies' brand strategy
- Support for negotiations and partnership initiations
- Preparing companies for cultural and sales-related specificities
- Moderation of initial discussions and cooperation negotiations
- Support in the design of sales and partnership models, including margin calculation and price positioning
Your contact person
Accelerate growth in new markets – we connect brands, people and partners worldwide.
Heiko Barth
- Results
- Mediation of a large number of new international partnerships for the participating consumer goods and cosmetics companies
- Successful market entries in numerous European and Asian countries
- Stronger international visibility and sustainable expansion of export activities
- Customer benefits
- Direct access to relevant international markets and qualified partners
- Accelerated and lower-risk internationalization process
- Professional support through a structured and practice-oriented approach
